The challenge facing the service industries today is nothing less than the reinvention of their Companies. Customers are more demanding and less loyal than ever before, yet the market is so saturated that the customer sometimes find it almost impossible to distinguish between one "me-too" product and another. The freight forwarding industry in particular has become enormously competitive in terms of price, and have added new services (value added), extended it to third party logistics, and a litany of new industry innovations inexistent just a few years back. It is in this landscape that XIMEX defines the way it provides service to its customers. XIMEX is a business to business Company. It chooses to know the companies it provides service to and tailors its products and services to those companies. In short, XIMEX will not provide what the market wants but what a specific customer wants. Ximex will stay ahead of the competition in the service game by focusing its energy and resources to specific companies where rising expectations are met and exceeded, expectations that, by the way, we ourselves create.